The problem of needing to migrate to a better e-commerce platform is something that can be avoided with proper research. The reason why most online entrepreneurs find themselves in a position where they have to find a new platform is that cheap things attract them. However, research shows that more e-commerce companies in Australia are migrating from Magento to Shopify Plus. According to sources, Australian online sellers find more convenience with Shopify. However, migrating to a new platform is often a significant risk because you can lose both your customers and traffic. However, if you intend to move from Magento to Shopify you will need to;
Inform, customers, early
To be safe, you need three months of advertising your migration. Remember that moving to a new platform can be compared to physically moving your business to a new physical location. For a business that is operating both online and in a brick and mortar store, informing your customers about your decision to move is easy because they will always be able to walk in your shop if they can no longer find you online. A business that operates purely, online, on the other hand, might even need to invest in advertising their plan to move.
Transferring data from your Magento account to Shopify depends on the kind of inventory and data that you have. It’s good to know that there are various ways of moving your store from Magento to Shopify, but you will want to make sure that you only use the right method. Remember that you don’t want to lose any data during your migration, and if it is proving to be impossible, then you have to do it manually although it will take time.
Keep track of emails in the old server
A loyal customer will always reach out when they are trying to find your new “location online.” Remember that when migrating to a new platform, you will have to make sure that you migrate with everything, including the loyal customers. However, things like traffic and even your organic ranking are things you will have to start working on a fresh.
Migrating to a new e-commerce platform is the only way that you can rescue your business. It is good to know that the business owner tailors some of the best e-commerce management systems, and such systems hardly fail.